Kodak entering the competitive Inkjet Printer Market
Kodak recently announced that it is going to go head to head with the Inkjet ‘big boys’ in the home and small business inkjet printer market.
They are promising that the cost of printing with their new range of printers (going to be released sometime in May 2007) will be 50% less than the current market leaders HP.
It will be interesting to see how their battle to gain a foothold in such a competitive market place will pan out. But, I have always suggested that a company should try to reverse the printer strategy (sell printer hardware below cost – charge customer as they use it with way too expensive replacement ink cartridges).